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Smartbox gets product samples into the hands of hard-to-reach independent convenience store owners. The challenge was, we needed a way to remind people about the power of this unique promotional tool after initial meetings.
So, the team went outside the box to create a dynamic, animated web page to help follow up with initial contacts. Now it's easy for these contacts to engage with key decision-makers and show them how Smartbox can benefit their business. The result: Smartbox quickly went from a quarterly program to monthly, instantly selling out in the first year.